KS3 Media Studies

The intention is to allow students to study a variety of forms of media and to develop an understanding of how and why media is such a dominant force in our lives.

Film, magazines, marketing, advertising, online media and music videos all feature in the curriculum.

 

Autumn 1 Autumn 2 Spring 1 Spring 2 Summer 1 Summer 2
Introduction to Media Studies – key terms relating to media language, media representation and media industries.

 

Scheme A

Media Language

 

Scheme B

Media Representation

 

Scheme C

Media Industries

 

 

History of film, film trailers and camera shots – links to cross media links.

 

Scheme A

Rocky

 

Scheme B

War of the Worlds

 

Scheme C

Million Dollar Baby

Newspapers and magazines with a focus on font, colour, layout and images.

 

Scheme A

Lifestyle magazines

 

Scheme B

Film and music magazines

 

Scheme C

Fashion and gossip magazines

Marketing and advertising – looking at representation and social class.

 

Scheme A

Mercedes Superbowl adverts

 

Scheme B

190s VW Golf adverts

 

Scheme C

Werthers’ Original adverts

Online social media and video games – history of social media and advances in technology.

 

Scheme A

1980s

 

Scheme B

1990s

 

Scheme C

2000s+

Music videos and the history/development of videos.

 

Scheme A

1980s

 

Scheme B

1990s

 

Scheme C

2000s+

KS4 Media Studies

The intention is to follow the EDUQAS Media Studies curriculum. Pupils will engage in exam based work and non-exam assessed work – essentially a project/coursework.

Year 10

Autumn 1 Autumn 2 Spring 1 Spring 2 Summer 1 Summer 2
Introduction to Media Studies – key terms relating to media language, media representation and media industries.

 

Introduction to Media Studies – key terms relating to media language, media representation and media industries.

 

• media language: how the media through their forms, codes and conventions communicate meanings

• representation: how the media portray events, issues, individuals and social groups

• media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms

• audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them

 

 

 

Advertising and marketing

 

Students will study the skills of enquiry, critical thinking, decision-making and analysis

• acquire knowledge and understanding of a range of important advertising and marketing issues

• develop appreciation and critical understanding of the media and their role both historically and currently in advertising and marketing

 

Film

Spectre Film must be studied in relation to media industries only. Students will study Spectre only in the context of cross-media study which explores the convergence of media platforms and technologies and in the context of the study of media industries. In order to develop an awareness of Spectre as part of the Bond franchise, students will consider selected key pages from the Official James Bond 007 website

Magazines

 

Start of NEA work – magazine project

 

The research may include:

• analysis of the use of media language in similar media products to identify the codes and conventions of the particular genres and forms

• analysis should focus on how specific techniques such as layout and composition, camerawork, editing and sound are used to create meaning, and the way in which representations of events, issues, individuals and social groups (as appropriate) are constructed, considering how choice of elements of media language influences meaning

 

Music video and online, social and participatory media studied through a single music topic.

This requires a detailed study of music through focusing on two contemporary music videos and the online, social and participatory media surrounding the artists. In addition, students study one music video from the past to enable students to develop their understanding of media language and of how representations reflect, and are influenced by, relevant contexts.

 

 

Newspapers

 

Newspapers: The Sun

 

Students will have knowledge and understanding of The Sun as an evolving media product in terms of the relevant newspaper industry and audience issues it illustrates. In order to develop this awareness, students will consider one complete print edition of The Sun